I teamed up with the Duke University Men's Basketball the Blue Devils to create the branding for their new campaign "THE BROTHERHOOD." As a player of the team you are a player for life and carry forth all the teachings of the Legendary Coach K. The design was created to supplement the original Blue Iron Duke MBB logo.
some of the unused variants
Packages were created for Alumni and active players in the NBA
Featured prominently on warm up jerseys for the current 2016-17 team
Kyrie Irving wearing "The Brotherhood Shirt"
