BACK, BACK, BACK TO THE FUTURE: SPORTS LOGOS
The premise of the project was that this would be a feature story covering the next 30 years into the feature. The tone was a whimsical fun satire piece.
The style was not confined to any particular sports logo style but rather I was told just to have FUN! (the best type of art direction!) The objective was create 11 new sports logos: 10 new expansion teams and one World Series brand logo. Project Time from concept to execution: One Week.
The official description via ESPN.com :
Thanks to ''Back To The Future, Part II,'' we know the Cubs will win this year's World Series. But what do the next decades hold for Chicago and baseball in general? We traveled 30 years into the future to peek at the 2045 Baseball Almanac.