As the Creative Development Leader for over 32 (Spring, Summer, Fall, Winter, Holiday) seasons of the defunct clothing line Püsch, I was tasked with soft goods development, digital marketing deliverables, signage/wayfinding, catalog, and construction drawings and interior design consultation. Though grueling at times my time at Püsch was one of the most rewarding / learning experiences of my design career. Here is a showcase of a small sampling of the work I created.
I was thrust into soft good development from the ground up. From label/hang tag, branding creation to construction drawings to graphics production, I also helped found three house labels: Industrial Ethix, Text and Cloth, and Kherisa
Duties included creating ads for digital marketing through email/website/social media and when the store expanded from international sale to include 5 brick and mortar flagship stores I was consulted on interior design as well.
Creating fresh ideas and progressive concepts while adhering to the Püsch branding style guide was one of the hardest tasks as the seasons progressed. Here are some examples of the logo based variants.
